About Us

Welcome to our world of jewellery—where quality, care, and customer delight are at the heart of everything we do.

Unchained was started by a Alyssa Jouk, a New Zealand mum known for her creation of Karibou Kids, the global kids clothing brand that is taking the world by storm. Passionate about beauty and style in combination with quality it is what that delights her customer

"It's more than just jewellery"

We believe jewellery is more than an accessory; it’s an expression of who you are. That’s why every piece we create or curate is crafted with attention to detail, high-quality materials, and a commitment to long-lasting beauty. We don’t just want you to like your jewellery—we want you to love it for years to come.

Our customers are at the centre of our story. From the moment you browse our collection to the day your piece arrives, we’re here to make your experience seamless, special, and memorable. Whether you’re choosing something meaningful for yourself or selecting the perfect gift, we want you to feel supported, valued, and delighted every step of the way.

We stand by our pieces, we listen to our customers, and we care deeply about creating a brand you can trust. Thank you for being part of our journey—we can’t wait to be a part of yours.

Our goal is fast delivery, amazing quality, and impeccable style that is timeless and extravagant - Those timeless pieces that will strike up conversation and give you endless compliments.

We strive to provide is the ultimate gifting jewellery that is exquisite and will stand out above the rest, exactly what she wants to receive. Jewellery is a language of love and we are all about love, beauty, and glamour.

We hope that you enjoy the shopping experience with us and are here for you if you need us.

Alyssa and team